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Dec 
13th
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10:30pm 
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What agile event programs are and why they're essential

Jet Rodriguez

VP, Marketing

Pete Richardson is a host of exceptional ability. Studies show that a vast majority of guests attending events by Pete have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

Jet Rodriguez

VP, Marketing

Righteous, Inc.

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Resource Title

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

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9:00AM - 10:00 AM

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MORE VIRTUAL EVENTS
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Mar 
24th
, 
4pm
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5pm 
EDT

Cannondale x REI:

Breaking Down Barriers w/ Amber Pierce

Join REI for a virtual panel discussion as we celebrate Women’s History month!


Hear from former Professional Cyclist, Amber Pierce, as she sits down with our Shop Operations Coordinator and avid mountain biker, Jessie Delong.


They'll address the psychological barriers that women face while participating in a male-dominated sport.


Hear how Amber encourages healthy competition among female athletes, and how Jessie creates a positive experience on the singletrack.

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Featuring:

Amber Pierce

Olympian, Professional Cyclist, & Cannondale Ambassador

A respected domestique in the pro peloton, Amber raced at the World-Cup/World-Tour level for 12 years. She holds a B.A. and M.Sc. from Stanford, where she was recruited for swimming. She rides Cannondales and a Suzuki SV650s, has swum in open water with sharks, and is a terrible skier.

Jessie Delong

Shop Operations Program Specialist, REI

Jessie discovered mountain biking shortly after moving to Colorado in 2009 and beginning her career with REI. In her 11 years with the company, Jessie has served as a Bike & Ski Shop Technician, Bike Maintenance Instructor, Mountain Bike Guide, Training Event Planner, and Shop Coordinator for Colorado’s Front Range stores. Jessie is a BICP Level 2 Certified Mountain Bike Instructor, Wilderness First Responder, and Barnett’s Bicycle Institute Certified Mechanic. Jessie’s favorite rides are in the backcountry where hours of pedaling uphill are rewarded with miles of steep and technical singletrack descending.

Resource List

01

How to Go Mountain Biking

We cover types of trails and mountain bikes, how a bike should fit you, basic riding rules and some technique tips.

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02

Road Biking Checklist

This comprehensive list for road cyclists is designed to help you remember everything you need.

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03

The Biking Cure

Hear from a Co-Op member as she explains how a biking trip helped her through a bout of depression.

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REI Presents: Pedal Through

Watch the short film “Pedal Through,” and see how director Analise Cleopatra discovers the healing joy of mountain biking.

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How to Do a Pre-Ride Bike Inspection

Whether you’re a new cyclist or a seasoned rider, it’s always a good idea to inspect your bike before a ride!

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06

Amber Pierce: Reframing Competition for Women

Hear from Amber Pierce on REI’s Wild Ideas podcast episode as she talks about how she got into cycling, and how she’s inspiring athletes to unleash their greatest potential with the work of her non-profit Network for Advancing Athletes.

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Looking for guidance on how to get outdoors during the pandemic? Check out the #RecreateResponsibly guidelines and learn how to protect the people and places you love while you get outside.

Virtual Event: How to Build an Agile Events Program

Relax and relive the moment.

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Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of them. Then, replace the video by selecting it and clicking on the "Embed Options" tab on the right. Then, simply paste in the direct link to YouTube or Vimeo. Hide this element when you're finished.

 
If you would rather embed a video or stream from a different service, use the "Livestream - iFrame Block", which can be found hidden in the Layout Tab.

 
Need more help? Here are some great Help Center articles regarding embed best-practices:

 

• How do I resize an iFrame?

• What's the difference between iFrame elements and Video elements?

• How do I embed webinars or livestreams using an iFrame element?

• What can I embed using an iframe into Splash?

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.


Need more help? Here are some great Help Center articles regarding embed best-practices:

 

• How do I resize an iFrame?

• What's the difference between iFrame elements and Video elements?

• How do I embed webinars or livestreams using an iFrame element?

• What can I embed using an iframe into Splash?

What You'll Learn

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.


But there's no substitute for IRL connections, so the most innovative businesses are focusing on scaling local and hybrid events that are fast, flexible, and hyper-effective at driving meaningful connections.

Key takeaways:

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What agile event programs are and why they're essential

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Strategies and tools for building agile event marketing

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How to scale agile event programs without losing brand integrity or valuable data

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Steps you can take right now to introduce agile event marketing into your business

Agenda

7:00–7:10

All Speakers

Welcome Intro

Hosts will introduce themselves and get you up to speed on the webinar's agenda.

7:10–7:20

Sab Pell, Openform

Opening Remarks

Host Sab Pell will take you through the hot topics and best practices to move forward with.

7:20–7:45

All Speakers

Panel Begins

Open Q&A between guest presenters and attendees.

7:45-8:00

Jet Rodriguez, Righteous, Inc.

Closing Thoughts

Guest speaker Jet Rodriguez will keep us informed on what the future of virtual events will begin to look like.

Your Hosts

Miranda Websters

CEO

OPENFORM

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Frank Sides

VP, Technology

TRUST THE PROCESS, INC.

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Sponsored by

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© 2020 Recreational Equipment, Inc. All rights reserved. REI and the REI Co-op logo are trademarks of Recreational Equipment, Inc.

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Sab Pell

Sr. Director of Product Marketing

Openform

Sab Pell is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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